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WCVB downplays Visitors Guide cover shot mishap

If you see a copy of the 2022 Warren County Visitor’s Guide either in the county or at rest stops across the region, don’t try to find the cover shot in Warren County.

It’s the Marilla Reservoir in nearby McKean County.

But tourism officials don’t think that the location will ultimately influence the effectiveness of the 35,000 copies that have been printed.

“It was an honest mistake,” WCVB Executive Director Dave Sherman said. “We regret it. We’re not going to hide from it.”

The visitor’s guides fly out from the Starbrick office. Sherman previously told the Times Observer that 40,000 were printed for 2021 and just 350 remained.

This round saw 35000 printed and Getaways on Display, an entity that stocks brochures at travel centers, requested 25,000 of that total.

Another 35 boxes are headed to Kinzua Bridge State Park.

Sherman insisted that the out-of-county cover won’t impact the document’s effectiveness.

“Not at all,” he said, suggesting that it won’t matter to the 1,000 a year that are placed in Delaware, for example.

“(I’m) glad we didn’t identify it incorrectly,” he said, explaining that they thought it was a photo of Chapman State Park. “That one got mixed in by mistake.”

Sherman noted that the Oil Creek & Titusville Railroad, Flying W Ranch and Kinzua Bridge State Park are highlighted in the guide “and should be.

“If someone non-local sees it, it blends right in with us anyway,” he added.

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