Our opinion: Tourism measure eye-opening
Warren County Visitors Bureau officials are getting a better look at where visitors are coming from when they visit Warren County. Information from Zartico, a company that uses geolocation, lodging and spending data to help determine where tourists are coming from, should help local officials know where to spend local marketing dollars so we get the most bang for our buck. It’s interesting, for example, to know 41% of May visitors to Warren County came from Pittsburgh and State College, while only 4% each came from Erie, Charleston, W.V., and Buffalo. That’s good information to ...