Our opinion: Going aggressive for tourism

It’s good to hear Dave Sherman, Warren County Visitors’ Bureau executive director, say he’s ready to get back to promoting Warren County to potential visitors.

No one knows yet what next year will bring in terms of COVID-19 limitations from the state, but Sherman says Warren County can advertise itself as a place to social distance while enjoying our county. The WCVB is planning a video and commercial to begin advertising the county as a worthy destination to visit and, of course, spend money supporting local businesses.

“It’s time to put together a video and a commercial and talk about what Warren has done for 200 years and that’s practice social distancing,” Sherman said recently. “We could stick our heads in the sand … or we could go to work conveying a safe message to the world and anybody that listens.”

Given the harm that has been done to the local economy this year, businesses will need all the help they can get from visitors next year to make up for a year largely lost financially to the COVID-19 pandemic. The WCVB will play a key role in helping our small businesses put their finances back together.


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