The goal of the Warren County Visitors Bureau is to promote Warren County.

That promotion takes a litany of forms, but one approach has been to provide advertising dollars to organizers of events that will bring people here.

They call it the Event Planner Party and this year’s edition is set for April 12 at 6 p.m. at the WCVB office in Starbrick.

How the program will work, though, will look a little different this year.

Executive Director Casey Ferry said that the board approved giving out a total of $19,000 last year but just $8,500 was utilized.

The funds basically work as a reimbursement grant – an event spends advertising dollars and can come back to the WCVB to be made whole.

Prior iterations of the event required the organizers to spend the dollars at least 50 miles from Warren County.

But some changes to the event approved by the WCVB board last week aim to streamline some of the challenges.

For one, where was the boundary for the 50 miles? The event location? The WCVB office?

The board agreed to change the language to just require that the promotional dollars be spent outside of Warren County.

Another change was to move the $1,000 limit down to $500 in the hope that the lower initial out-of-pocket expense might be less threatening to event organizers.

Last year, the event included giving away a $3,000 commercial but the board scrapped that expense for 2023 as the 2022 commercial was never utilized.