Our opinion: Branding leaves us underwhelmed
One of our initial questions about Warren Worx was the value of branding. As we have said consistently since the Warren Worx idea was first broached, branding doesn’t accomplish much unless you have something to brand around. In Warren County, that’s the outdoors and our natural beauty. We’re not exactly sure what Warren County’s new brand, “The Place To Become,” means in the grand scheme of things. It’s a little reminiscent of a branding initiative more than a decade ago in Chautauqua County, which tried to brand itself as The World’s Learning Center. Has anyone in ...