Our opinion: Lots of treats in seasonal happenings
In terms of consumer popularity, Halloween is becoming a real treat for retailers. In a survey conducted for the National Retail Federation’s annual consumer survey conducted by Prosper Insights & Analytics, it’s expected that $13.5 billion will be expensed in America in preparation for the Oct. 31 day. “Consumers continue to make Halloween a spending priority, but they are also approaching the season with affordability in mind,” NRF Vice President of Industry and Consumer Insights Allison Zeller said. “For more than two decades, NRF’s Halloween survey has tracked how ...