Pictured are Chewsday brand dog treats made by Targeted Pet Treats in Warren. The brand launches this spring in more than 4,500 stores, as well as online through Amazon and Chewy.

Targeted Pet Treats is launching its newest product this spring.

Chewsday, a Targeted PetCare brand, is the latest expansion for Warren’s Targeted Pet Treats as it adds new products to its operation in the city. The new dog treat brand will be available in more than 4,500 stores nationwide, including major retail partners, as well as online through Amazon and Chewy. Chewsday recently earned two important recognitions ahead of launch: the 2026 Product of the Year Award in the “Dog Treat” category and a Veterinarian Recommended endorsement. Product of the Year is the world’s largest consumer-voted award for product innovation, with winners selected through a national survey of 40,000 American shoppers conducted by global research partner Kantar.

“Chewsday represents several years of product development, consumer insight, and cross-functional work across our organization,” said Greg Austin, president of Targeted PetCare. “As we launch nationally with major retail partners and leading online platforms, we’re proud that a brand built with purpose is also helping showcase the talent, capabilities, and momentum behind our Warren operations.”

The Chewsday brand includes:

– Chewsday Enzymatic Dental Chews use enzyme-powered technology to help break apart buildup and support advanced dental care.

– Chewsday Long-Lasting Chews Rawhide are formulated with natural beef collagen and designed to satisfy dogs’ natural chewing instincts.

– Chewsday Rewarding Treats, a functional line of rewarding treats, including jerky, puffed tots, freeze-dried treats, and formats with added benefits such as collagen, glucosamine, and chondroitin.

The national launch of Chewsday comes at a time of continued focus for Targeted PetCare’s treats platform. With operations and team members in Warren, the company continues to build brands that serve pet parents across the country while creating meaningful opportunities for local talent in manufacturing, operations, innovation, sales, and marketing.

“As Chewsday reaches shelves and online carts across the country, we see this as more than a brand launch,” Austin added. “It’s a chance to highlight the people, capabilities, and community behind the products. We’re proud to have Warren connected to a national pet brand that is built to compete in one of the most dynamic categories in pets.” Chewsday products will be available this spring at major retailers nationwide and online. For more information, visit www.chewsday.com.

Targeted Pet Treats, an operating company of Targeted PetCare, a full-service co-manufacturer and distributor of high-quality dog and cat treats. The company’s portfolio includes dental chews, jerky products, rawhide-free alternatives, and long-lasting chew solutions.