Marketing Director Jenny Philips gives presentation about Warren Worx updates and plans for 2026.

WARREN – During the City Council’s most recent meeting, Jenny Phillips, Warren Worx marketing director, gave updates about the initiative and predictions for 2026.

The campaign started earlier this year, but according to Phillips, they have already seen large success. The presentation focused mostly on analytics from the Warren Worx website as well as ads and social media.

Philips shared that the website has received a total of 5,249 views, reaching large numbers in cities such as Cleveland, Pittsburgh and Buffalo.

She also shared the statistics from a recent ad released on streaming platforms which received more than 750,000 views and reached more than 400,000 households.

Mayor David Wortman stated that these were “astounding” numbers for such a short amount of time.

“I believe 100 percent that we need to continue to invest in this effort,” he said.

Philips also shared the initiative’s plan for 2026 based on a $120,000 budget. The plan would include 50% of their budget going to improving social media platforms and digital ads, 20% would go to website enhancements, 12.5% to traditional print ads, a second 12.5 % would go to the marketing agency and 5% would go to marketing events and partnerships.