Jenny Phillips became Warren Worx marketing director and it was off to the races. Just over a year later after her hiring and with the initiative reaching fruition, it was time this week for the unveiling during an event at Cable Hollow Golf Club that brought city and county leaders, business owners and county residents together.

Presented by Warren Worx, Wednesday evening’s Warren County Brand launch party pointed to four touchstones – culture, economy, nature and vitality – being utilized in the county wide effort to retain and regrow the county’s residential population, draw in new businesses, experience vast natural areas and revitalization efforts in the quest to make Warren County Pennsylvania “The Place to Become.”

The place to become what, people may ask? The answers include a visitor, a resident, a family, a college student or a business owner. Whatever one wishes to become, the possibilities are endless, according to Warren Worx officials, and Warren Worx was created to show people how to “become.”

This week’s gathering highlighted the region’s small town values, the arts and culture scene, current business and industry, the natural beauty of the area and a welcoming community spirit with something to offer everyone as well as a filmed video by Forest Line Media Group that culminated with the reveal of the long awaited, freshly designed Warren County, Pa., logo.

Newly branded Warren County, PA merch and swag was available to celebrate the launch and get the word out.

Reminding everyone that “everything you’re doing matters,” Kyle Kopko, executive director of the Pennsylvania County Commissioners Association, went on to say “A Place to Become is moving the needle in the right direction.” for Warren County.

In agreement with Kopko, Warren Mayor David Wortman said, “This is a bold and innovative path we’re on,” adding, “Tonight we are taking a huge step in our city, our county and our region. Our time is now to invest in, and strengthen our future.”

For Phillips, it was about more than just reaching the finish line. It has been about promoting the place she lives and grew up in.

“We want the younger population to come in,” said Phillips. To those who have left Warren County, she continued “You can come back and thrive.”

Working together to market the Warren County brand, Phillips invited everyone to “band together to figure out how to get people and businesses here.” Announcing that the new Warren County website, also created by Forest Line Media Group, had launched and was live, Phillips believes the website will become a driving force to get people to understand what is available in Warren County.

Warren business owner Krista Jee and city council member Danielle Flasher sport the new brand.

In closing the evening’s program, James Decker, Warren County Chamber of Business & Industry President/CEO, invited “Stay engaged with us. Get Involved. Be part of the change and stay on the team. We will win!”

Visit the newly launched Warren County, Pa., website at www.warrencountypa.com.

Times Observer photos by Ann-Marie Gariepy Cable Hollow Golf Club offered the perfect venue for the launch party on a warm, sunny end of summer evening filled with food and fun.

Only two months into the job of CCA Executive Director Kyle Kopko says Warren County is experiencing a “very rare phenomenon” of change in rural Pennsylvania.

Mayor David Wortman gives credit to Warren’s “great city staff, council and residents”.

Jenny Phillips, Warren Worx Marketing Director, leads audience members through the over year long process leading up to the evening’s brand launch.

“A surmountable task” is how WCCBI’s James Decker describes regrowing and revitalizing Warren County.

Music for the event was provided by local band Backlog.