Photo from the Office of the Governor of Pennsylvania’s Facebook page Gov. Josh Shapiro recorded a Facebook reel while at Rimrock on Friday as part of his “Great American Getaway” RV tour.

Gov. Josh Shapiro spent Friday in the Pennsylvania Wilds – including a hike at Rimrock as part of stops in multiple counties throughout the day.

“Greetings from the Allegheny National Forest,” Shapiro said in a reel posted on Facebook. “We just did the Rimrock Trail. Look how beautiful it is. You gotta get out here. It’s unbelievable. It’s just peaceful. It’s calm. It’s a great hike and it’s Pennsylvania.”

Friday marked the fifth day of the tour and included stops in Clarion, Tioga and Warren counties, according to the Governor’s Office.

The goal of the stops was to “promote small businesses and showcase Pennsylvania’s breathtaking parks and outdoor recreation experiences.”

The tour is part of the launch for Pennsylvania’s new state tourism brand – “The Great American Getaway.”

“The new brand showcases all the Commonwealth has to offer as a premier weekend getaway destination with thousands of attractions,” Shapiro’s office said in a release, “including blockbuster events coming to PA in 2026 like America’s 250th anniversary celebration, the 2026 NFL Draft, the FIFA World Cup, and the MLB All Star Game in 2026.”

Stops on Friday in the northern tier included the Foxburg Country Club, Rimrock, the Pa. Grand Canyon as well as several local small businesses.

“Tourism is a key piece of the Governor’s economic development strategy, generating $76 billion and supporting more than 486,000 jobs a year in PA – and the new brand builds on Governor Shapiro’s proposed $18 million tourism investment to boost our economy, attract more visitors, and support good-paying jobs,” the statement explained.

It cited data from the Pennsylvania Tourism Office that shows tourism across the state generated $76.7 billion in economic impact supporting nearly 500,000 jobs.

A new report released by the Pennsylvania Tourism Office in March shows Pennsylvania’s tourism industry:

“From our hospitality and entertainment industries to our state parks, trails, and outdoor recreation businesses,” the Governor’s Office said, “tourism is a powerful economic engine, benefitting nearly every corner of Pennsylvania and giving every traveler the opportunity to pursue their dreams.”