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Reservoir marketing moves to next phase

A state-funded initiative to develop plans for the future of the area around the Allegheny Reservoir has moved into the next phase.

That phase is a survey about the future of Trails at Jakes Rocks.

“As many of you are aware, we are working closely with Penn State University to gain a better understanding of the level of usership at TAJR as well as what those users are looking for in terms of services and resources while here in the Warren County region,” Jim Decker said in a Facebook post on the Trails at Jakes Rocks page.

The survey can be found at https://pennstate.qualtrics.com/jfe/form/SV–3C1Rqrmx3obwqIm.

The data from the survey is a project for two Penn State graduate students with the goal of completion at the end of the semester.

It’s part of the Kinzua Marketing Initiative. It’s a joint effort of the Warren County Development Association, the Warren County Commissioner’s office and State Senator Scott Hutchinson’s office and resulted in a $75,000 award from the state “Marketing to Attract Tourists” program.

Sites identified for marketing and engineering analysis include Kinzua Beach, Kinzua Point Information Center, Wolf Run Marina and the trails.

One of the elements of that grant was a contract to “study and document the utilization of the Trails at Jakes Rocks and how they could be further developed and expanded based on the demonstrated market need and economic impact,” according to a statement from the county.

More detailed trail user counting will be conducted next year as part of the effort.

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