Nearing 18 years

Owners attribute longevity of Howard Hanna Daley Real Estate to programs, resources

Howard Hanna Daley Real Estate, Inc. soon will have completed eighteen years in business in Warren County.

As franchise owners, Jeanne and Bill Daley attribute the longevity of their office to the industry-leading and innovative programs available to them from Pittsburgh-based parent company Howard Hanna Real Estate Services, now the third largest full service real estate company in the nation.

“Not only do we have the marketing programs and tools, we’ve been fortunate over the years to have many experienced, professional and ethical realtors using them to the best advantage of our sellers and buyers,” noted broker Jeanne Daley. Their staff of 12 realtors has over 200 years of experience, and can provide the full range of Howard Hanna’s one stop services – buying, selling, relocation, mortgage, title and insurance.

One of Howard Hanna’s exclusive programs is their 100 Money Back Guarantee offered at no cost to sellers. Unique details are available from any Howard Hanna realtor.

The company’s website, howardhanna.com, now averages 1.5 million visits a month, making this site the number one full service content website in the nation. What does that mean? There is more real estate information here than on any other real estate website. “Basically, you can see what’s on the market, what has sold, what isn’t on the market and what it’s valued at,” explained broker Jeanne. The Warren office also maintains a website, howardhannadaley.com, featuring their local listings plus cooperative listings of agencies in the Warren county Board of Realtors.

Howard Hanna’s local office also prints a popular, full color Homes Guide that’s mailed to every mailbox in the county and also is available at a number of retail outlets.

Chairman, Howard “Hoddy” Hanna, recently predicted another record year for the company’s 262 offices and 9200 sales associates. Last year, the company closed a total of 97,005 sales, representing closed sales volume of over $18 billion. Mr. Hanna said because of the improved climate for mortgage lending, he expects the company to close about 103,000 sales this year. Another factor that could create more demand for housing is the deregulation that has been occurring in the lending industry, according to Mr. Hanna.

“This time last year if you didn’t have a 640 to 650 credit score, you probably were not going to get a mortgage,” Mr. Hanna said.

“The Consumer Financial Protection Bureau had certain guidelines you had to come under and if a lender closed on a loan that was below that credit score, the lender was penalized by the CFPB for giving someone a mortgage they couldn’t afford.

“Those same regulators have loosened the standards so that pretty much a 600 to 620 credit score would qualify for a mortgage,” he said.