There's a new festival in town.
On Saturday, the inaugural East Side Festival will provide visitors with games of skill, food, entertainment for kids, race cars, musical entertainment, rock crawling remote control cars, and a hovercraft.
"What we're trying to do is create an old-fashioned neighborhood block party," organizer Corky Fry of Warren Tire said, and, generate some awareness of East Side businesses.
A group of about 10 merchants with businesses in Warren's East Side, are participating in the event which will be held from 4 to 8 p.m. in the area of Park Avenue and Pennsylvania Avenue.
"We've gotten permission to close Park Street down," Fry said.
"It's an automotive theme," Fry said.
About 30 custom cars, including drag race and dirt track cars, are scheduled to be on display. There's even a hovercraft. "This thing is really crazy," Fry said.
United Refining will have its wheel of prizes set up and "the Mustang that they're giving away."
NAPA Auto Parts will "have a big display" including an event challenging contestants to change the spark plugs on an engine block, Fry said.
And there is also a tire-changing event simulating a pit crew's efforts.
The event will feature a bounce house and slide for youngsters.
Next to those will be an interactive display for young and old. "We have an outfit out of Kane coming in," Fry explained. "They have remote controlled trucks... they don't race."
Instead, the rock crawl. "They bring their own trailer in with their own mud and rocks and logs," Fry said. "I think the kids would get a big kick out of this."
Touch of Gold will perform from 6 to 8 p.m.
Some of the participating businesses include Warren Tire, United Refining, Warren Auto Supply, Bob Lawson's East Side Auto and Nesmith Insurance Agency,
Businesses that will be represented include Lytle's Car Clinic, Allegheny Transmission, Pro-Shine, and Mullen's Muffler and Auto.
Not all of the participating companies are located in Warren's East Side. Howe's True Value and Craco Industrial (Cryogenics) will join in the action.
"As a merchant, you have to promote your own business," Fry said.
"We're trying to make it an annual thing," he said. "For years to come I think this will be a good thing."