Our Opinion: We believe…

“If a child is to keep alive his inborn sense of wonder, he needs the companionship of at least one adult who can share it, rediscovering with him the joy, excitement, and mystery of the world we live in.”

— Rachel Carson, American biologist (1907-1964)

Who are we to pull the rug out from under a four-year-old child with visions of sugarplums dancing in their head?

Santa Claus is real, at the very least in the sense that the magic of Christmas is real. The wonderment.

What is wrong with a little imagination, a little tradition?


Santa Claus is real far more than the WWE (World Wrestling Entertainment) is real.

Santa Claus is real far more than your favorite TV shows like “This Is Us” are real.

Do you share Santa Claus with your child? Do you share songs and TV specials about Rudolph the red-nosed reindeer with your children? A Christmas tree? Lights? Presents under the tree?

Well, we hope you do — to all of these things.

It is a tradition, among many traditions, you can share with your child… and if you don’t, we aren’t begrudging that, as long as you share in many other traditions.

Traditions that keep “family” in your vocabulary.

Why not celebrate the magic of Christmas, the magic of Old Saint Nick, at the same time as the magic of the birth of Jesus?

You can look at it as make-believe, or as a family.

We choose family.

Kids pretend all the time — superheroes, cowboys, doctors, or whatever they want. Research shows that kids with greater senses of imagination actually have a better understanding of the lines between fantasy and reality.

It all comes down to this. If you perpetuate the Santa myth, you aren’t going to ruin your children’s lives. Relax. Parents who insist on telling the truth from day one also aren’t going to ruin any lives, but are probably taking things a bit too seriously.

If it makes a child happy and makes you happy, and it’s something you can share with your child, we say, Ho, ho, ho…”

We believe.